Values for Laura Ashley

The impact of the information society Society is now driven by the need to communicate information and knowledge using various technologies. This is formerly known as the information revolution (Feather, 1998,p 7). This has far-reaching implications because it not only changes society, but the work and social context of that society. Video conferencing is one medium which facials can take advantage of. Agents across the world could hold one-to-one or one to many meetings in the procurement of criminals, images scanned into the system could be viewed simultaneously by both parties.

Due to the recognition that traditional marketing is no longer a viable option in all markets, a new age of marketing emerged, a paradigm shift known as relationship marketing (Egan, 2008). This significant change in the marketing discipline differs from traditional marketing in the sense that it is more focused on building a long-term, mutually beneficial relationship with the customer instead of focusing on product features and short-term profits (Egan, 2008;p34).